October 19, 2008

Version 2

Version 2 eye candy

Version 1 had squared off corners, and always looking to improve, our Version 2 came to pass with rounded off corners. Another improvement (between Version 1 and 2) was/is print quality. Version 1 was bland, grainy and lo-res. Version 2 was much sharper and vibrant… Version 2 also felt softer to the touch. However, Version 2 was wrinkly on the inside which caused some major QC issues. We found that the Gaffers tape was bubbling up in the sun.

As with our product development efforts between 1 and 2, we also caught wiff of the importance of brand development too. We realized this importance early on and us paying attention to boff became key. Version 1 was elementary school, Version 2 was the awkward years of puberty:

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Version 2 is now dead.

Garett Croft Stenson

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