October 7, 2008

evil backwards

Portland Fashion Week (October 8-12)

Sameunderneath is/was a pioneer of Portland’s burgeoning fashion movement. Having been around for nearly a decade, this hungry human-minded brand has permeated its underlying message of unity into several communities here and elsewhere. And this weekend, on a local level, they will be headlining Portland’s Fashion Week. Details for the event are as follows:

Sameunderneath Spring 2009 Collection
Friday October 10, 2008
Doors @ 5, runway show @ 8
1330 NW 14th / Portland Pearl District
Click here to visit the official event website and buy tickets.

Me first met the good people at Sameunderneath about seven years ago. Digging through my archives, I came across a few nostalgic images captured in the early days that I wanted to share. These caring cats have come a long way. And, if you happen to attend their show this Friday night, you will surely see evidence of evolution. To say they have a come long way would be an understatement.

Several years back, in Miami, db clay had a tradeshow booth adjacent to Sameunderneath… it was one of the first tradeshows both of our brands had ever done and we learned a ton together.
Ryan, the founder of Sameunderneath, was always good at rallying up press.
Shot here is the inside of Sameunderneath’s first flagship retail store. Their full store list can now be found here.
Fall 2006 concepts. While visiting with them one day, I snuck this photo out the back door.

For more info on the brand, visit: www.sameunderneath.com
See you at the show.

Garett Croft Stenson



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