August 7, 2008

Version 2

A Look Back at the Sketchbook Series.

Again, going through my wallet archives, I recently came across the image above. Back in our Version 1 days, we released a line called “The Sketchbook Series…” The way it worked: we pulled random drawings out of Alex and Benjamin’s sketchbooks…scanned them in, tweaked them out a bit, and then printed their artwork onto these cute little wallets. Though a good effort, and one that will be fondly remembered, we made a wise decision in choosing to divert our efforts (and design direction focus) from this younger graphic style. We are in a constant state of refinement and The Sketchbook Series was just another immature rock turned over on our path to wallet greatness.

Garett Croft Stenson



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