February 7, 2008

Version 3.1

Accent on Design: Version 3.1 Booth Display

Accent on Design New York International Gift Fair

New York City has been my home for the last six days- I was there exhibiting our new Version 3.1 collection of wallets at the New York International Gift Fair. db clay’s Tradeshow booth (pictured here) was set up in the “Accent on Design” division of the show. I was very pleased with how it all looked and with how the show went down. We picked up a lot of new business and hopefully some good press will come of it too.

Going into the show, our goal was to lay the booth out like an art gallery. Each wallet in the Version 3.1 collection is based off a life experience and we wanted our display to articulate this conceptual approach to product design. Each of the 18 new wallets, which will be shipping in May, hung on the back wall with a little picture frame around ‘em. The catalogue we handed out told the story behind each piece.  Version 3.1 is coming soon. Version 3 is here now.

Need to pick up a wallet as a gift?

Garett Croft Stenson



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