All posts filed under: Version 1

February 23, 2009

Version 1

Sales Trip 2006

Back in April of 2006, Diggles and me took a flight to Southern California to visit a number of accounts we were working with down there. We also visited a few friends dwelling in the region. All in all, a great trip and a lot of ground covered in just a few short days.
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson
Nordstrom db clay wallets Garett Stenson

October 23, 2008

Version 1

Merchandising

Credit for the wallets/photos/fixtures below: Benjamin Diggles, Graeme Mitchell, Alex Steckly, Steve Steckly, and me, Gary “The Trinket Collector” Stenny.

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

Wallet

October 20, 2008

Version 1

Gary Gray hiding faces

Our Gary Gray wallet was built blank so that buyers could be creative and print their own piece of pocket art. The overall idea being, you can buy one of our designs or you can design/paint your own, etc. Our logo is gray. A lot of Tyler’s folkmusic songs say the word gray in them. Being a fan of gray used to sound depressing, but, now when I look at gray, all I see is warm butter and bread to break and spread it on.

Wallet
Benjamin’s self proclaimed and proudest Photo-shopping moment.

Wallet
“OMG Larry, did you see that guy jump off that bridge, like OMG!?!?!?”

Wallet
Tyler reading a wallet rather than a book.

Wallet
The insides of Gary Gray spread open. Tightly stitched black thread.

Wallet
Backdrop is water tanker in N Portland. Made my bracelet from recycled suspenders I bought at Value Village.

Head meet Body

While soul searching to find creative direction in the Version 1 days, we made a lot of attempts to put our wallets in ironic/intriguing/entertaining situations. In hindsight, I think we were trying too hard, but the images were fun to look at nonetheless. Image below is a shot we did with Life Science adjacent to missing head.

Wallet

Version 1 Point-of-Purchase concepts

Merchandising wallets well is tough. How are they best displayed? On a rack? In a bowl? In gray gift boxes on the counter next to the cash register for the impulse consumer? I don’t know either. For years, we’ve debated the best point of sale merchandising solution for our wallets. There is so much we wanted to say. We wanted the customer to be able to pick up and hold the piece. We wanted to tell the story behind each one. We wanted to add value and show the little touches of care we’d sprinkle on each piece. Then priced at $55-85, we needed to prove to our customers that our wallets were worth pulling the trigger… durable, limited edition, functional, timeless. Below are some images of point of purchase display mock-ups I made during the Version 1 days.

Wallet
Crowded with Machinery
Painted by Alex Steckly, only 50 made
Stencil, spray caps, end wallet shown

Wallet
Dammasch wallet
Concept by Garett Stenson
Authentic x-ray tablet pulled from abandon mental hospital: www.dammasch.com
Poolside ivy shot taken by Graeme Mitchell

Wallet
Clunky ol’ mock-up showcasing limited edition lineup

Wallet
Cut up grid rack displaying the whole collection at once

October 17, 2008

Version 1

Version 1 eye candy.

As the name denotes/hints at, Version 1 was our very first collection of “manufactured” wallets. Prior to Version 1, every wallet we created was hand made. Moving forward, we established offshore production and launched Version 1 back in 2005. This was a big move for us and looking back, with the clarity of hindsight, Version 1 was a rookie move. It was a bit immature but I suppose that’s ok. After all, as aforementioned, it was our first collection and at the time we had no clue what was actually going to stick. We tried a few photos, we tried some street art, we debuted our signature print.

Below are some images I pulled that represent the emotion behind this line. Young, reckless, blind, ambitious emotion:

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

Wallets

CLICK HERE to view Version 1 wallets.

July 14, 2008

Version 1

Hastily Painted Boxes.

Boxes
Me splattered these gray cardboard boxes (with wet black paint) back in our Version 1 days.
Back in the “Alberta House Basement…”
Me painting skills have yet to be refined. I am still a mess.

July 13, 2008

Version 1

Mad Deer, Versions 1 and 2.

Mad Deer
Mad Deer Version 1 alongside Mad Deer Version 2.
Much improved, from one to the next, especially with regards to print quality.
Both can now be found in our dead billfolds archive.
Photo taken by Steve Steckly.

July 11, 2008

Version 1

Rated PG, for Pink Gaffers.

Gaffers Tape
Without disclosing too many specifics surrounding the Patent Pending nature of the process we invented, whereby we transform traditional Gaffers Tape (into a wallet), I wanted to share the above image to give you an approximate idea of how it’s done. Simply:

Thread + Gaffers Tape + Ink/Paint + Magic = db clay Patent Pending Wallet

However, for the most part, we no longer manufacture our wallets out of Gaffers Tape. Instead, we spent about 40 million years developing our own custom textile that is no longer adhesive based…we call said textile Tope. Now, the only place you can find Gaffers Tape in our product arsenal is two fold:

1. The exterior shell of our Puzzle Collection and our Ms. Frey wallets is hand painted Gaffers Tape
2. Several Gaffers Tape Wallets can be found in our dead billfolds graveyard under the Version 1, 2 and Handmade Clay headlines

Garett Croft Stenson

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